Original post from Search Engine Land
Fact #2: SEO Is No Replacement For A Good Product
Great SEO can’t fix what’s wrong with your product. As a U.S. politician said recently, that would be like “putting lipstick on a pig.” So start with your product — and fix that first.
In the future, the way your customers feel about your products (and the opinions they voice about your business) will affect your visibility on Google. The search engine giant wants its users to keep coming back, so it will ultimately strive to suggest only high quality products and services which their users will love. Thus, “customer delight” might soon become a crucial ranking factor for your website to show up high on Google search results!
Stop thinking about SEO as a “quick fix” or “duct tape” solution for your business. That attitude will prevent you from reaching your potential and can become a threat to your future success.